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Tools Your Business Should Be Using: A List of 3 Essential Resources

By Rob Numata



“There aren’t enough hours in the day” is an all too familiar phrase among business owners. Between an avalanche of emails to respond to, tasks to accomplish, and promoting your business, it can often feel overwhelming and leave you feeling depleted of energy. Sometimes, the smallest implements may yield the largest results.


For Organization


CRM, Productivity
Copper’s browser extension populates a small bar next to your inbox enabling you to view your tasks, look up contacts, and more.

If you're looking for an essential tool to streamline your business, a customer relationship management system (CRM) should be at the top of your list. At Behind the Design, we are big fans of Copper.


With Copper, juggling multiple reports, to-do lists, and contacts becomes a thing of the past. These features are conveniently combined on the dashboard and can be shared with others on your team to collaborate.


It's no secret that learning new software and applications can be a daunting task, leaving many feeling frustrated and overwhelmed. However, Copper stands out as one of the easiest CRMs to use. Its clean, clear, and uncomplicated interface makes navigating the platform a breeze, while its extensive customization options allow users to design a dashboard tailored to their specific needs.


By helping users stay organized and on track, Copper saves time and eliminates the frustration of hunting down important information. Plus, for added convenience, Copper offers a browser extension that seamlessly integrates with Gmail, so users can access all the information they need without leaving their inboxes.


All in all, the Copper team has designed an efficient, versatile, and reliable product that makes day-to-day business operations a little easier.


For Copywriting

In today's fast-paced and highly competitive business landscape, companies must utilize every tool to stay ahead of the curve. One such tool that businesses can leverage is ChatGPT, a powerful language model that can help revolutionize your marketing efforts.

Upon inputting a prompt, this artificial intelligence program delivers results in less than 1 minute.


AI, ChatGPT4, Productivity
Chat GPTs interface responds to your prompt in real-time. Given the prompt “Write a marketing pitch in 30 words about 2023 window treatment trends”, ChatGPT returned the result “Transform your home with the latest 2023 window treatment trends! From organic materials to bold patterns, elevate your style with functional and fashionable shades, blinds, and drapes.”

If your small team lacks a social media manager, ChatGPT can help with brainstorming. While the technology is limited in its ability to create content that reflects your unique brand tone and grammar, it can still be a valuable tool in freeing up time that would otherwise be devoted to social media content creation.


Keep in mind that ChatGPT is not a replacement for an employee who embodies your company's identity, but it can certainly be a helpful resource in managing your social media presence.


For Graphic Design


Need to create a business logo or a presentation? Canva is a powerful and user-friendly graphic design platform that provides an easy and affordable way to create professional-looking visuals. With Canva, businesses can access a wide range of customizable templates, graphics, fonts, and design tools, allowing them to create visuals without any prior design experience.


Canva's collaborative features enable teams to work together by sharing real-time designs and feedback. An extensive library of design assets including stock photos, illustrations, and icons, makes it easy for users to create high-quality visuals that align with their brand messaging.


Canva, Design, Productivity
Canva offers thousands of free templates to users needing a little design inspiration. From business cards, to flyers and presentations, you can customize any design to tailor a project to your brand.

Overall, Canva is an excellent resource for businesses to enhance their marketing efforts and create visually appealing content that can drive engagement, increase brand awareness, and ultimately, boost their bottom line.


For more tips and tricks on adding software to your business, contact us by emailing rob@gobehindthedesign.com

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